Advertorials

An ad and an article seamless rolled into one

An advertorial is a combination of an ad and an editorial.  It takes a skilled write to create a compelling story that engages the reader so they do not realize it's meant to ultimately sell them something. A great advertorial weaves the sales copy into the story so seamlessly that the reader doesn't even notice. They just want to continue reading the story. I've been on both sides of the creative street... as a lifestyle reporter for many years and a copywriter for even more years, these two skill sets came together to give me the perfect voice to write this unique content. This is my "super power." See some examples in the link below!