Content that Converts
RESTAURANT INDUSTRY
Little Taquita Taking a Bite From the Big Apple
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Marketing Playbook
Slogans and Ad Campaigns for Restaurants
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How to Take Mouthwatering Photos for Your Website and Social Media
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How to Attract, Hire, and Retain the Best Servers for Your Restaurant
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How to Attract Pet Parents to Your Restaurant
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Kosher Delivery Hitting the Streets of Brooklyn
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Food Trucks Picking Up Speed in US Food Scene
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Restaurant Guide to Brews and Beers
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Dealing with Skyrocketing Gas Prices and Food Costs
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Getting Free Press Coverage for Your Restaurant
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The Importance of Good Customer Reviews for Restaurants
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Simple Solutions to Sustainable Packaging
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Employee Retention Strategies for Restaurants
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Creating a Successful Restaurant Employee Handbooks
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Show Your Pride and LGBTQ+ Support
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Now that groundhog Punxsutawney Phil has failed to see his shadow, predicting an early spring, Americans are gearing up for a groundbreaking 2020 rematch—and this one has nothing to do with politics.
On Sunday, February 11, 2024 at 6:30 p.m. ET, the Kansas City Chiefs and San Francisco 49ers will face off on the NFL’s biggest stage once again as the two football teams head to Super Bowl LVIII in Las Vegas, Nevada.
FASHION
EASY BEING GREEN
Sustainable Fashion Pours Water Over Greenwashing
The sustainable movement is booming in the fashion industry and consumers are beginning to realize the disastrous impact fast fashion is having on the planet.
Today’s environmentally-conscious search for “green” products is growing every season as GenZers become more socially aware and eco-concerned.
Eco-Kindness Woven into the Thread of Sustainable Fashion
What’s in a label? It’s the place where you find the “ingredients” or the materials used to make the garment. But, really, does it tell the whole story? The truth is, just because an item “sounds” natural or the tag says it’s made from 100% anything, doesn't mean that it is truly sustainable.
FASHION FOLLOWING SUIT
The rise of androgynous style in the garment industry
As “gender” becomes increasingly fluid, fashion is following suit. Gender-neutral fashion is on the rise across the entertainment industry, as celebs are throwing themselves full force into genderless fashion.
The Unasked Question on the Red Carpet
The Phrase That Started It All— "Who are you Wearing?"— is arguably the most frequently asked question on the Red Carpet at just about every awards show and celebrity-studded gala. But as fashion claims to be eco-conscious, is the red carpet really getting any greener?
How Circular Fashion is Cleaning Up Fashion’s Dirtiest Little Secret
One of the most timeless pieces in the American wardrobe, denim is also the dirtiest. Made from a cotton manufacturing process laden with toxic chemicals, water pollution, and fossil fuel emissions, when it comes to fashion’s dirtiest little secret, the problem is in the jeans.
Trends emerging for fashion's favorite season
NYFW Fall/Winter 2023 has come and gone, but the parade of runway collections and A-list attendee looks will have left their mark on the streets of the city once the summer sun begins to set.
Marketing & Production Industries
Leveraging this effective marketing tool to convert views into dollars
Expanding customer reach, creating engaging content, and increasing brand awareness
Appetizing vehicle for promoting food and welcoming vibes
BEAUTY
Japanese secrets for translucent, flawless, and younger-looking skin
Cosmetic Peels for Younger-Looking, Rejuvenated Skin
Japanese Art of Embracing the Perfectly Imperfect
Understanding, Preventing and Treating Discoloured Skin Caused by Hyper-Pigmentation
How music, mindfulness, and meditation can relieve stress, add balance, and improve your life
Clients
Sustainable, Gender-Neutral Furniture, Toys, and Accessories for Kids
Eileen Honey Strauss
After building a solid foundation as a journalist, I have been creating advertising content for the print, broadcast, and digital media for over 20 years. This unique combination of creative storytelling and editorial precision has helped me develop a unique and conversational voice that speaks to the target audiences of today's lifestyle brands.
In this highly competitive digital world, brands need original content that can break through the noise. Creating copy that people want to read (and Google wants to rank) cannot be achieved with even the most inventive AI tools or the most advanced robotic technology. It takes true creativity that can only be born inside the minds of great writers with human compassion and creativity souls.
I started the Philly Edit to encourage clients and consumers to remember that people speaking to people is the only real way to communicate with each other honestly, genuinely, and transparently.
Since earning a BS in Broadcasting from Arizona State University, I have had the opportunity to work with some of the most exciting, innovative, and sustainably-minded brands in the world. With clients across the globe, from Tel Aviv to Tokyo, Sydney to Settle, and even in my backyard, the city of Philadelphia, I created The Philly Edit to bring a unique approach to content creation that speaks in the language your prospective clients understand.
If you're ready to start creating content that not only engages with your audience and ranks high on search engines, but converts, let's talk.
All the best,
Eileen
